White Cactus

Branding

Why hello! So glad you checked in!

We’re often asked why the name White Cactus? It’s not the craziest story, but it does have roots and tradition. When Steph first started the business in 2018, she was living in Dundas, Ontario. An area she grew up in and had a strong connection too. The story goes, that Dundas was once the worlds greatest cacti-growing outfit much into the 70’s. The thriving business created a name for the town and even has a Cactus Festival every August. Through this horticultural business, the cactus has become a symbol representing local business and community – the life of Dundas’ economy and character. Steph wanted her business to be rooted in that sense of community and rich history.

The design itself is quite simple and iconic. A graphic identity that stands tall and strong and exudes confidence. This cactus builds strong brands with fantastic roots. White Cactus promises their clients a strong foundation with room for growth.