Backyard Vineyards

Packaging Redesign

This project was a complete redesign – out with the old, in with the new. For Backyard Vineyards, we wanted their branding to truly feel like their name: relaxed, inviting, and authentic. The new logo, paired with a hammock icon, captures those casual backyard vibes you get on a hot summer night – when the wine is chilled, the air is warm, and time feels slower. We also created a new look for their Reserve line, giving it a classier, more refined feel. Each label features a custom illustration of their property, glimmering from the vines to the gazebo as the sun sets. It’s a little moment of magic that reflects what makes their wines – and their winery – so special.