This redesign was very necessary for Chris, the owner of CAL Tile & Hardwood. He created his own logo over a decade before, and has since created such a great name for himself. With a reputation like that, you need to have your branding reflect the craftsmanship in order to get the clients you want to work with it.
This logo was inspired by the motion of the trowel in the grout. CAL leaves his mark everywhere he goes.