Clover Leaf has always launched innovative products. The hard part is keeping them relevant in an incredibly saturated market. This tuna snack kit is a protein snack, which is a huge category and you have to fight really hard to stand out. This refresh did exactly that. Strong, bold colour, a new friendly wordmark and irresistible photography. Spicy Thai Chili gets two thumbs up!
Product Photography: Peter Chou, Photo Retouching: Jorge Gaivoto, Agency: BRIO Brands