EastDell Estates is a brand that has been a fixture at Niagara dinner tables for many years. It offers exceptional quality at a great price point. This refresh was meant to show the craftmanship of the wine and the tasteful sophistication. The majestic blue heron in flight is as elegant and stylish as the wine itself and we wanted to make sure the label showcased those qualities. Matte substrates, foil embossed typography and custom diecuts add to the elegant character of this bold brand.