The key to healthy movement, is Function 101. The branding for this company came together so nicely because they had such a strong core belief. The reason patients seek chiropractic care or physiotherapy may not necessarily be because of the pain they’re experiencing, but more so the fact that they can no longer do what they want to do. This is why they decided to focus on function for the name, branding and values. “101” happens to be the clinic address, but what they love most is that “101” implies learning. Their vision through education is to help patients understand what is holding them back and to educate them on how to regain function within their own body again.
The icon for this brand represents the function key on a keyboard, but also has strong ties to the periodic table and scientific values. Facts and action are key in the success of moving freely again and they stand strong behind that.