Branding and Packaging Design
Microgreens are rich in flavour and add beauty to any dish. Despite their small size, they pack a lot of nutritional value, often more than mature vegetables! That’s why we had to give this brand lots of personality and accurately express its freshness! Hail to the microgreens! These guys are cute, super healthy, have bold flavour and are really gaining popularity in the produce section. Branding in this category is often rare or can have a negative association, so it was necessary to create a strong, playful brand with lots of positive reinforcement. Go fill up on these little guys, they won’t disappoint. The Purple Vienna Kohlrabi was a fan favourite in our studio!